5 Key Factors to Consider for Your Digital Signage Wayfinding
Which between a static and dynamic billboard will capture your attention better? Wouldn’t a colorful and moving display be more enticing to look at?
When it comes to digital wayfinding, design and function are both crucial. You can’t choose one over the other. For your signage to succeed, it has to have these two characteristics.
Create a positive experience each time someone uses your signage. Here are some of the factors you need to consider when selecting your digital wayfinding signage in Singapore:
Easy-to-use
You are not putting up maps alone. People will be interacting with the screen to find the information they need, so you need to ensure that your digital display is easy-to-use.
If people will have a hard time figuring out how to make your signage work, then they will most likely leave. Your purpose is to help users. Give clear directions so users will easily find their way.
You’ll want to focus on the right typeface and colors. Your design should not be distracting. It has to be consistent with your brand’s aesthetic.
Concise design
Choose a simple and clean design for your wayfinding screen. The faster the users get the information they need, the better. Make it effortless for them to find route options.
If you want your display to provide more than just maps, then you can consider using multiple screens, with one of them focusing on wayfinding. That way, users won’t feel bombarded with too much information.
They can navigate the specific screen they need at their own pace. However, since the main focus of your signage is wayfinding, be sure to display it upfront.
Works with the available space
You also need to consider the size and layout of the space for your digital display in Singapore. You want your display to capture attention but not so much so that it already becomes the only focus in the area. Complement and enhance the size of the space with the right hardware setup.
Appropriate size
What is the purpose of your digital wayfinding kiosk? Where do you plan to install it? Will you be using it in a shopping center? Do you plan to run advertisements?
If you are using it for urgent information and announcements, then you can use massive screens. If it is located in an airport, for instance, you want the display to command attention. You want the information to be visible even from afar. Users should be able to find their gate and be there on time.
You don’t need a kiosk that large if it is for a luxury commercial shopping center. You don’t want to take away from the feel of the atmosphere.
Functional hardware
Displays are not created equal. Focus on your potential users. How do you think your audience will interact with the system?
If it’ll be used by the elderly, you’ll need more clear images and typeface. In general, factors you need to look into include, but are not limited to, brightness, processing capabilities, display control, energy efficiency, and hardware reliability.
Effective displays focus on your goals and target audience. To ensure you’re investing in the right signage design, partner with a professional digital signage display provider. Make the most of your wayfinding kiosk.